Color temperature is closely related to white balance. If it is slightly off, it can make the picture look cooler (more blue) or warmer (more orange/red) than it is in actuality. Color temperature is especially important when accurate color recording is necessary. Alternatively, color temperature can be purposely thrown off to change the meaning of the photo.
Take for example the work of the well known landscape photographer, Macduff Everton.
Here is his image called: "Dawn, Lake Periyar, Kerala, India"
Imagine how different this image could be perceived had it been taken with a slightly different color temperature or white balance? Completely changes the meaning and feeling of the image.
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